Did you hear about Nike?

Are you following the Nike controversy right now? With the plus-size mannequins in the UK stores? EVERYBODY has an opinion on it, one way or another. And I’m seeing a lot of fitness peeps who are using this story to get their own brand out there.

It really reminds me that you can’t just sit back and wait ‘until the right time’. My business coach always says that “money loves speed” and these pros are jumping on this story while it’s HOT .

I mean, in a few days everyone will be onto the next Kardashian drama.

So my point is – how are YOU using this story to build your business?

One of my clients, Sarah, absolutely CRUSHED it when it came to placing herself into the centre of this conversation to get her POV and her brand out there. I want to break down for you the three major steps she took to become an influential voice for this story.

1. She Leveraged Her Own Social Media Platforms

Thank goodness for social media. How amazing is it that we have a platform to share our unedited thoughts and opinions, exactly the way we want to, when we want to and connect with our fans and followers about it?! Sarah wasn’t shy about getting real on her Instagram:

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With over 5,000 likes (as of this AM!) and over 100 comments, clearly this landed with her people. So what did she do next, after sharing this on her own platform and getting such a huge response?

2.Get Highlighted on a BIGGER Platform

Your reach is only as big as your following. Luckily, Sarah has a large social network. But know who has an even bigger one? Local Toronto TV show Breakfast Television. They pull in over 1.5 million viewers each week and have almost 70K IG followers. I’m a big believer in leveraging the audience of others. If someone else already took the time to build a huge following that has your ideal client in it, get ON it!

What’s super cool about this segment is that the show gets almost 2 million viewers each week here in Toronto where her studio is located. AND she was able to promote her studio and her upcoming six-week challenge.

FREE ADVERTISING!!!
Seriously, what would it be like for your business if you could get in front of 2 million people? Especially without paying for it! Even if Sarah only converted 0.00001% of the show’s viewers, that means 20 new clients.

Yeah, exactly.

3.PR Your PR

Now that Sarah boosted her street cred by being featured on a totally respected media outlet, the only natural thing to do was ride this roller coaster by sharing this segment and getting more free publicity.

Including Global News:

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And her interview with The Globe & Mail (think our New York Times) comes out in a few days!

This topic is HOT right now.

If you’re not taking advantage of stories like this you are missing out on getting clients.

News doesn’t wait – you’ve got to jump on it so that people know your name, trust you, then sign up to work with you.

What’s the news in the health & fitness landscape this week that you can hijack to build your business?

You can (easily!) do the same thing that Sarah did.

Want some help? Book a call here on my calendar – I’ll help you create a custom plan just for you!

xo

Lisa Simone

PS: Oh! One more thing, when we finished filming Breakfast Television, the host, Dina, mentioned that Sarah would be great for another, national TV show on their network so we’re getting her set up to get more TV opps. Click here to book a call with me so I can show you how to do the same thing!

"Your Business Growth Will Always Match Your Personal Growth"

Something you may not have already known about me: I am absolutely OBSESSED with personal development. Tony Robbins, leadership trainings, always listening to podcasts and reading self-improvement books is TOTALLY my jam. Why wouldn't I strive to be the best version of myself?!

Hot off the heels of spending three weeks in San Diego, California, I've been surrounded my entrepreneurs who are just like me. And one of the most inspiring parts of all is not just the formalized masterminds and training sessions where I've been spending 12-hour days, but also drawing inspiration from everyone's personal stories and experiences. Which is why when my incredible friend Julie told me about the upcoming 'The Art Of' Leadership for Women series, I was like 'YES I want to go!' Which subsequently followed with a 'Crap, I'm out of town' :(. AND I still know it's a worthwhile share with my Toronto readers!

Touted as the #1 leadership conference for women, this year's event on April 13th is going to have superstar speakers like SVP Leadership Transformation Tammy Heermann, Nobel Peace Prize Laureate Malala Yousafzai, best-selling authors Laura Vanderkam, The Hon. Rona Ambrose and other women who are incredible to have influencing your mind.

The Art of Leadership for Women

My favourite quote from my business coach is "Your business growth will always match your personal growth" and I think she's spot on with that comment. So what have you been doing to influence your mind that will also influence your business?

Check out this event - and let me know how it is since I can't make it! #sadface 

Plus, if you register before February 16th, use code LR28 to save $100 on your ticket :) There's no kickback for me - I just want to share something awesome that will truly make a difference for you!

After leaving my own masterminds and trainings in California, the personal and business development has been amazing, I'm totally fired up! And I have no doubt that you'll be reinspired and re-energized after hearing from this incredible lineup of high-caliber speakers.

I'd love to know - who are you most excited to see speak live at this event?

xo

Lisa Simone

How do you get from 5 to 6 figures?

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Guess what? It's baaaaaaaaaaaaaaaaaaaaaack! You get to learn from the greatest health, fitness, and wellness business coaches in the industry in the upcoming interview series, The Audience Attraction Formula 2.0: How to Grow Your Health, Fitness or Wellness Business from Five to Six Figures.

The first time around, we delved into how to get new clients in the next 30 days, and this fall, I'm focusing on helping you can make the leap from five to six figures (even multi-six figures!) in your health, fitness, or wellness business. How does that sound to you? Yeah, thought you might like that one :)

Here are the deets: the FREE series goes live on October 9th and I want you to tune in to hear from experts guests who are back for a second time like Pat Rigsby, Kathleen LeGrys, and Trevor Crane. PLUS there will be new speakers making their debut including Jodi Rumack, Eric Bach, and Alysa Rushton, and many more - over 20 speakers will be joining in!

Here's a link to sign up for the free interview series:

http://www.audienceattractionformula.com

So I'm still doing interviews through next week with many of my experts - what would YOU like to know? Leave me a comment in the Get Seen, Get Clients, Get Paid private Facebook group and let me know what your top question for them is!